How to Get the Best Lawyer Headshots
Lawyer headshots are an essential part of marketing your law firm. A professional lawyer headshot can convey confidence, competence, and trustworthiness to potential clients. Headshots can be used on your website, in print advertisements, and on social media. When selecting a photographer for your lawyer headshots, it is important to hire a professional who has experience photographing lawyers and knows how to capture the right look.
What Are Attorney Headshots?
As an attorney, your headshot is one of the most important tools in your marketing arsenal. A well-executed headshot conveys confidence, competence, and professionalism – all qualities that potential clients are looking for in their legal representation.
While a bad headshot can turn potential clients away, a great one can help you stand out from the competition and attract new business. That’s why it’s so important to invest in a high-quality headshot that captures you at your best.
These professional headshots are excellent to post on LinkedIn, business cards, your firm's website, and social media.
What To Wear For Lawyer Headshots
When you’re having your headshot taken, it’s important to wear clothing that makes you look professional and competent. While you might be tempted to wear your favorite power suit and tie or dress, these can often look dated in photos.
Instead, opt for formal clothing in solid colors. A dark suit or dress paired with a white shirt is always a good choice. Avoid patterns and busy prints, as these can be distracting in photos.
When it comes to accessories, less is more. Remove any unnecessary jewelry or glasses that could take away from your face. If you wear glasses regularly, consider having a headshot taken without them so that potential clients can see your eyes.
Finally, make sure your clothing is well-fitting and clean. wrinkled or ill-fitting clothes can make you look sloppy, so it’s worth investing in some new pieces specifically for your headshot. Have your clothing steamed or pressed before the shoot so that you look your best.
How to Pose for Lawyer Headshots
When it comes to great lawyer headshots, one of the most important things to keep in mind is how you’re posed. Your pose can make or break your headshot, so it’s important to take the time to get it right. In fact, the posing in your headshots reflects your personal brand as an attorney.
The iconic pose seen in most lawyer headshots is crossing your arms. This pose conveys confidence and is a great go-to. To convey a more casual look, pose by putting one of your hands in your pockets while getting your headshot taken. Even with these poses in mind, a great professional photographer should coach you through various poses.
How Much Do Lawyer Headshots Cost?
In most cases, professional lawyer headshots will cost between $150 and $250. This is generally considered to be a fairly reasonable price, especially when compared to other professional headshot prices. Of course, there are always exceptions and some photographers may charge more or less than this average. Whether you're looking for a new headshot or simply updating your existing one, be sure to shop around and compare prices before making your final decision.
Headshot pricing may vary based upon location. If you're a law firm in the San Francisco Bay Area, the price of the photo shoot may be more expensive than a more rural city.
For instance, 415Headshots' lawyer headshot packages range from $174 to $349. All of these packages comes with 100% rights to all images taken during the session and a minimum of two retouched images.