Build your Brand with Corporate Headshots
Corporate headshot taken by our headshot photographer, Gurmun Singh.
As easy as it is to say that a product speaks for itself, it’s no secret that organizations spend a decent portion of their revenue establishing their brand across various media platforms.
This can lead to the human element of your business being overlooked. Having a professional grade roster of corporate headshots to show off your diverse talent pool is a great way to show your clients and potential new hires that you’re not just a corporation but a group of people striving to deliver quality! Keep reading for our best tips and tricks to make your business stand out in the Silicon Valley market.
Corporate Headshots Provide Free Marketing Opportunities
From formal headshots that portray the professionalism expected from venture capital firms and the financial sector to that friendly, approachable air that defines tech start-up companies and other local businesses, team headshots can do it all! Having friendly faces associated with your products and services can push your business leaps and bounds ahead of the competition and further establish your brand. Show off your diversity and the men and women who make your business special with professional headshots. There is no better marketing than free marketing! (Extra tip: Use those great headshots to feature your staff on social media! Customers love seeing the people behind a business because they can relate to an individual in a way they never can with a company.)
Corporate Headshots Improve Customer Interaction
Now more than ever, it’s a good idea to have a face associated with your company. In this era of isolation, people are starved for a touch of personalization and human interaction, making it all the more relevant. Having a gallery of your team’s professional headshots can make a lasting first impression that could draw in lifelong customers! After all, a picture can say a lot more than words can ever express.
Give Your Business A Boost With Corporate Headshots
Customers are rarely able to relate to a list of products and services. Think about the image your company wants to project and plan a round of professional headshots to set the scene. Do you want a friendly, approachable vibe or professional and efficient? Build trust by doubling down on this image through your corporate headshots. A large company can benefit from headshots of its employees in simple formal attire with a single color background to boot. It shows a uniform code of quality and execution throughout the company and exudes the type of confidence a client would expect. Flip that image on its head and get professional headshots of your employees in colors to give a warm feel. This type draws in customers and makes them feel right at home at local mom-and-pop shops. If you find yourself right in the middle of a growing business looking to establish your professionalism while still having fun, try sectioning your headshots by departments and picking different themes for the perfect fit.
