Four Tips to Boost your Virtual Presence as a Realtor
The real estate market has seen an unprecedented uptick in activity between 2020 – 2021.
Realtor headshot from 415Headshots, taken by our headshot photographer, Jasmeet.
Since working remotely has become the new norm, many people are taking a long hard look at their personal living situations and reaching out to realtors to help them find their next home.
Studies show that 43% of buyers prefer to search online first before connecting with a realtor, and a whopping 97% have searched online for homes at some point in their transaction. In such a digitally oversaturated market, you need to establish a strong online presence to stand out as a real estate agent.
Realtor Headshots Make A Great First Impression
The first step you can take is to strengthen your digital market presence by having a professional headshot. In the current real estate market, with most clients finding their agents online, making a great first impression has become critical. Digitally, this means making a positive impression in a fraction of a second based solely on your headshot. So it goes without saying, hiring a professional photographer to take your realtor headshot could make all the difference. Here are our tips to help you get a leg up in the modern real estate market.
4 Tips For An Amazing Realtor Headshot
Your money maker – your face
It shouldn’t take a study to convince you that smiling makes you look more approachable and trustworthy as a realtor. So give the camera a broad, genuine smile!
Smiling is not all your face has to offer. Look straight into the camera and project confidence. A client is much more likely to hire an agent who looks approachable and formidable enough to get them the best deal. While you’re considering other facial aspects, it’s not a bad investment to make an appointment with a professional hair and makeup artist to accentuate your look.
Your Wardrobe
Your outfit is your next big asset for projecting the right image as a real estate agent. Things that distract from your face are a strict no-no, including complicated patterns, colors, and overuse of accessories. Dress like you’re off to meet your dream client – dress to impress and pick the outfit that makes you feel the most confident. Convey to the clients that you mean business and are super approachable!
The Background
A carefully curated background says more about your target real estate market than your description. The differentiator is Indoor vs. Outdoor – Indoor with a single-tone background and professional studio lighting says you cater to a more commercial market. Outdoor headshots with blurred-out greenery says you care about the neighborhood and cater to the residential market. So choose wisely! Regardless of what you choose, the background needs to be simple and not distracting. Remember, you’re the focus!
Practice Makes Perfect
Practicing your pose can make your headshot appointment more productive. Either sitting or standing up, your smile, your outfit, and how it contrasts with your preferred background. Come in prepared, make the most of your time, and walk out with a perfect professional headshot for your agency.
